Made $20M With Low Ticket Funnels... (Full Breakdown)

Connect on IG: https://www.instagram.com/ryanclogg Join WhopX ($1k+/mo): https://www.ryanclogg.com/whop Connect on X: https://www.x.com/ryanclogg How we've done $20M+ with low ticket funnels, and the math almost nobody talks about. In this video, I break down: ✅ The 3 traffic sources (paid, organic, partners) and why low ticket makes partners easy ✅ The exact flow: sales page → two-step checkout → upsells → onboarding call → closer ✅ Every way to monetize: initial order, order bumps, one-time offers, ascension, expansion ✅ The 20% rule for average order value vs total cart value ✅ The full funnel math: net CPA, ascension rate, net ROAS, net high ticket CPA ✅ Why front-end ad efficiency drives almost everything downstream ✅ Setters vs going straight to closers, and how framing makes or breaks it ✅ Advertorials, CPA offers, expansion partners and the halo effect No sales. I'm still not selling anything. Just what worked, what didn't, and what we're actively doing. Comment below with what you want me to go deeper on next. Chapters 00:00 How we made $20M with low ticket funnels 00:43 Core principles 01:13 Traffic: paid, organic, partners 02:54 Funnel flow options 03:15 Our flow: sales page → two-step checkout 04:23 One-time offers + the 20% AOV rule 05:18 The post-purchase onboarding (setter) call 06:22 Monetization: order value, bumps, OTOs 07:31 Ascension vs expansion 08:34 The funnel math 10:55 Net CPA explained 12:01 Ascension rate, net ROAS + net high ticket CPA 13:19 Why front-end efficiency drives everything 14:27 Learning: creative requirements 15:13 Learning: buyer quality varies by traffic 15:47 Learning: setters vs straight to closer 19:45 Advertorials 20:14 Math is math: a bad front end cooks everything 21:13 Expansion + CPA offers 23:12 The halo effect 23:54 The $20M number + WhopX