Made $120,000,000... here's what's next.

Connect on IG: https://www.instagram.com/ryanclogg Join WhopX: https://www.ryanclogg.com/whop Connect on X: https://www.x.com/ryanclogg We just crossed $120M in total cash collected (nearing $130M). It's been a while, so this is the full life and business update: what worked, what didn't, and what we're actively doing now. In this video, I break down: ✅ Where the business is at ($120M+ collected, pacing a record year) ✅ The ~$1M loss from trying to expand into physical products ✅ Our new marketing structure: high ticket, low ticket, creative, copy, media buying and tech pods ✅ How our acquisition funnels have evolved (VSL → setters → low ticket → live webinars) ✅ Why low ticket is now ~80% of our front end, and the $3M/mo new cash ceiling we keep hitting ✅ WhopX: the earnings-gated community layer on Whop that I'm now running ✅ Lessons from Cole, Iman, Jeremy, Nick and Dom, and why we're exiting education as our only thing No sales. I'm still not selling anything. Just the real behind the scenes. Comment below with what you want me to go deep on next: low ticket, the pod structure, organic, webinars, anything. Chapters 00:00 $120M update + what we're covering 00:59 Core principles: goals, who to listen to, bottlenecks 02:21 Whop and WhopX 03:44 What's actually on Whop (partners, ads, websites) 05:19 Main business: record year, same pitfalls 06:06 The ~$1M physical products L 06:48 New marketing structure: pod leaders 08:04 My role + team structure front to back 09:44 How our funnels used to work (VSL → closers → setters) 10:45 Multiple experts at the same CPA + the DTA funnel 11:43 Low ticket is now ~80% of the front end 13:23 Checkout to booking: how framing changes the book rate 14:01 The $3M/mo new cash ceiling 14:40 Live webinars → application → booking 17:02 Events and learnings: Cole, Iman, Jeremy, Nick, Dom 19:15 Why I'm exiting education (as our only thing) 19:59 Lock-in season and momentum 20:41 Talent, network, opportunities + saying yes to Whop 22:02 Progression and the honest numbers 23:19 Links, WhopX and what's next