Lonewolf on Loneworld, Lucki, Creative Direction, Brent Faiyaz, Nike, His First Book & More

#OurGenerationMusic #Lonewolf #OGM Our Generation Music presents an interview with one of our generation’s most beloved, trendsetting creatives, Lonewolf. The critically acclaimed director and widely hailed creative director Lonewolf details his humble beginnings as a native of Northwest Indiana whose videos and creative pieces are now a staple to the culture. Recently releasing his debut book, Lonewolf, grants us entry into his creative process and the inner workings of his daily routine that is a guaranteed road of motivation around how to kickstart one’s career for up and coming creatives and directors. Lonewolf leaves Our Generation Music with an awe inspiring message. Our Generation Music Socials https://instagram.com/ourgenerationmusic https://twitter.com/ogmusicco?s=21 Hosted by: Hakeem https://www.instagram.com/ayohakeem/ Research https://instagram.com/tylerzook https://instagram.com/jonbarlas Lonewolf https://instagram.com/whylonewolf 0:00 Lone Wolf Interview 1:37 Releasing his own book and Lone Wolf’s intentions behind it 3:41 Entry point into videography was skateboarding videos with his friend kickstarting in 2009 5:28 the first music videos and having creative friends making music 6:05 Purdue University, studying graphic design 7:30 The relationship with his father 8:44 The maturity around learning that it’s all apart of the process of getting your style copied, not getting lost in the sauce or stuck in the past 10:23 Very high level of selectivity with who Lone Wolf aligns with 11:31 The Alchemist 13:11 Living in Northwest Indiana 13:52 First working with Lucki, off the twitter DM, first video “Leave With You” 17:05 Creative Process and treatment development 20:08 Location scouting and development 21:03 The importance of a budget and the factors involved with creating 23:44 as a director, Scaling music videos towards going features 24:26 Thoughts on those who complain about not having the proper equipment And just running and gunning with what you have 25:41 Shooting videos for free in the beginning of his career and advice for up and coming directors 26:43 Camera recommendations 27:52 Editing and the process 28:40 Pulling inspiration from the 80s and 90s, accentuating his DIY style 30:05 Favorite movies, Danny Boyle as a director 33:12 Keep the wheels turning, “Ideas are Alien” 33:55 The moment Lonewolf became Lonewolf - recognizable video and that moment being 37:44 His own YouTube channel, dropping music videos versus allowing an artist to take it 39:23 Growth, working with Nike, Foot Locker - recently working with Air Jordan 41:21 Potential shoe deal aspirations and true love for design and fashion 42:10 Top Three Videos and why 47:00 Editing process and the Lonewolf method 49:00 Major accomplishments being his book and Pop up with St. Alfred 51:00 Loneworld 52:20 Brent Faiyaz upcoming releases 53:20 Kendrick Lamar videos and the power behind the ingenuity of their creative work 54:00 Timeless bodies of work 55:24 What it takes to collaborate with Lonewolf 58:39 Message for Our Generation