Build Better Brands with New Design Tools

Technology is moving fast, and it is starting to change how I approach design. In this video, I walk through my full process for building a brand identity. I start with sketching ideas on paper, then move into Illustrator to build the logo, then into Project Neo to create 3D, animated illustrations, and finally bring everything together with mockups using Firefly. The biggest shift for me has not been replacing old tools. It is how these new ones fit into the process and make it easier to push ideas further. Being able to build something that feels cohesive, flexible, and a little more alive has changed how I present brand work. This is not about abandoning the fundamentals. It is about using the right tools at the right time to bring everything together into a stronger final result. If you have been curious about mixing 2D, 3D, and motion into your work, this should give you a good place to start. https://www.instagram.com/kalebgonyea/ https://www.tiktok.com/@kalebgonyea If you are interested in anything shown in the video, I have done my best to list them below: Photo Paper: https://amzn.to/3XA8mBG Sticker Bags: https://amzn.to/44NEvJQ Laminator https://amzn.to/3W1spbF Holographic paper https://amzn.to/4hzdaPT Cricut Maker https://amzn.to/4e19BAc White Removable Vinyl https://amzn.to/4gdFcR4 Cricut Mat https://amzn.to/4gdFcR4 STICKER PAPER: https://amzn.to/3inznHK Epson EcoTank ET-2800 Wireless Color All-in-One Cartridge-Free Supertank Printer - https://amzn.to/3wockmW Paper Creaser: https://amzn.to/4pT5ooa Wireless Microphone: https://amzn.to/47v3qC4 JUSMO K20 Key Light Streaming LED Desk Light - https://amzn.to/3y1Alk8 Butcher Block Work Bench Top - https://amzn.to/3QAUowp Apple Studio Display - https://amzn.to/4a3S9bO Overhead Tripod Mount for Camera - https://amzn.to/4bp6WyT Apple iPad Pro 12.9-inch (6th Generation) - https://amzn.to/44uzxAu Fidget Cube - https://amzn.to/3ygqIy2 FEZIBO Height Adjustable Standing Desk Frame - https://amzn.to/44Dfmk4 Logitech MX Master 3S - https://amzn.to/3WvjksR Logitech MX Keys S Wireless Keyboard - https://amzn.to/4b6bjPt Logo Modernism - https://amzn.to/4b1i6Ki Nearly Natural 5357 4ft. Golden Cane Palm Tree - https://amzn.to/3UNoxea QiMH Industrial Floor Lamp with Light Bulb - https://amzn.to/3y31ymu Sony Alpha a6000 Mirrorless Camera with 16-50mm Lens - https://amzn.to/4dthXRo Sony Alpha 7C II Full-Frame Interchangeable Lens Camera - https://amzn.to/4bjj0So Cree Lighting Connected Max Smart Led Bulb - https://amzn.to/44vqjUA MICROPHONE: https://amzn.to/3GwOeaH My website www.kalebgonyea.com