Why Is Everyone 'Maxxing' These Days?

Adding more books to your reading list this year? You’re booksmaxxing. Eating more fiber? That’s fibermaxxing. Changing your appearance to become more attractive? Looksmaxxing. Across social media, it seems like just about everything can be “maxxed” these days. Whatever your hobby, habit or goal, the objective is not to just do it, but to maximize it to its full potential. There are also industries betting on the phenomenon. The global wellness market is expected to approach $10 trillion by 2030. And as consumers look for new ways to improve themselves, more companies are paying attention. So why has this trend become so popular? And is there such a thing as "maxxing" correctly? Producer: Juhohn Lee Reporter: Renée Onque Editor: Tasia Jensen Animator: Christina Locopo, Alisa Stern Senior Director of Video: Jessica Leibowitz Additional Footage: Getty Images, @greta.div, @thestomachdoc, @denis_averbukh Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Want to lead with confidence and bring out the best in your team? Take CNBC's new online course, How To Be A Standout Leader. Expert instructors share practical strategies to help you build trust, communicate clearly and motivate other people to do their best work. Sign up today: https://cnb.cx/4bWNJqg Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt Find CNBC Make It. On LinkedIn: https://cnb.cx/MakeItLinkedIn #CNBC #CNBCMakeIt Are We 'Maxxing' Too Much?