How PC Music defined a new kind of pop (Interview A. G. Cook, SOPHIE, Charli XCX) | Arte TRACKS

A. G. Cook's label @PC Music defined a new approach to pop music and became synonymous with a genre. And it laid ground for what today is called "hyperpop". With the help of @Charli XCX the sound reached mainstream audiences Cook, as well as friends and colleagues like Danny L Harle, SOPHIE and dozens of producers and acts like EASYFUN, Umru, Felicita and many more completely blurred the lines between underground and mainstream pop. Acts like @Hannah Diamond and QT are celebrated as icons. Now, it seems a new era of PC Music has begun. Label founder A. G. Cook just released his first two solo albums "Apple" and "7G" where he also plays with indie rock elements – and with Planet 1999, PC Music recently signed their first actual band. We visited A.G. Cook in his covid hideout in Montana, USA to talk about the label's philosophy. This video by no means is a complete PC Music anthology and we know there are dozens of name drops we could have made. This is more of a status quo and some archive digging, after we had the pleasure of meeting so many figures related to PC Music – and FINALLY managed to meet A.G. Cook in person. ____ CONTENT 00:00 Intro 01:00 A.G. Cook debut albums and release shows 03:50 Beginnings of PC Music, SOPHIE, Danny L Harle and Hannah Diamond 06:27 PC Music sound philosophy and rise of the label 07:22 How Charli XCX and A.G. Cook met 08:45 Charli XCX vs her label 10:30 Caroline Polachek: PC Music's pop approach 11:37 The quest for "authenticity" (Danny L Harle & Cook) 14:08 Outro: The future of pop? ____ * A. G. Cook interview filmed in Montana, USA in 2020. * Dorian Electra soundbite kindly sent by Dorian Electra. * SOPHIE interview parts filmed in 2018 in Berlin. * Caroline Polachek and Danny L Harle interview bits filmed in 2019 in Berlin. * All non-interview camcorder material courtesy of Henry Redcliffe. @hredcliffe Camera: Laura Lovo (A. G. Cook), Florian Henke, Daniel Waldhecker Edit: Livia Hänke, Julian Lyubych Author: Nahuel Stoppa #pcmusic #hyperpop #agcook *************************************** ► TRACKS auf YouTube abonnieren: http://bit.ly/tracks-abonnieren ► FACEBOOK: http://facebook.com/tracksarte ► INSTAGRAM: https://instagram.com/artetracks ► TRACKS – Ganze Folgen & alle Videos: http://tracks.arte.tv