EP 131: From Architect to $8M With Affiliate Lead Gen in 12 Months w/ Manuel Perez-Trujillo

Manuel Perez-Trujillo is the co-founder of both Leads Icon, a performance marketing company specializing in high-quality insurance lead generation, and BetterWase, an ACA health insurance brokerage. In this episode, Manuel shares how he went from studying architecture and running a small dropshipping store to scaling to six-figure days with his insurance campaigns. He shares the story behind how he came up with the creative for his viral car-drop ad, the challenges of early mentorship, and how he shifted from media buyer to CEO. Timestamps: 02:25 - Manuel's career progression: architecture → dropshipping → affiliate marketing 10:10 - The lead gen “aha”: stop selling trinkets, start selling savings 12:30 - $8.5M in the first 12 months 18:50 - The Trojan Horse ad strategy 22:20 - More insane stunts: mariachis, alligators & Money Heist masks 31:22 - The payout for quality ads vs quantity 41:29 - The CAC and LTV for insurance leads 50:08 - The inner workings of the Advanced Affiliate team 56:20 - The hiring strategy for a $50M / year business --- Connect with Manuel Perez-Trujillo: Instagram: https://www.instagram.com/manuelpetruj Leads Icon: https://leadsicon.com/ BetterWase: https://betterwase.com/ --- Connect with Gabe: Advanced Affiliate Mastermind: https://advancedaffiliate.com/ Gabe's Skool Group: https://www.skool.com/advancedaffiliate Sign Up For Our EMAIL list HERE: http://www.7figureentp.com/ Follow Us On Instagram HERE: https://www.instagram.com/advancedaffiliate/