Nell Watson (Poikos): "More data means more informed choices" (#FMT @ #qseu13)

Leonieke Daalder (Fast Moving Targets) interviews Nell Watson of Poikos at Quantified Self Europe 2013. Poikos is a technique to measure your body. Take two pictures with the camera of your computer and you get a 3D model of you back. It can help you buy clothes but helps as well the trend of massive customization that's going on. That's the way Poikos started. But Nell started to monitor her own body over time. "Because of that i lost 15 kilo's in 5 months. It helped me getting to the perfect me. It can be interesting for others well, that's why i'm here." Thanks to the Amsterdam Economic Board for making this event report possible! More on innovation at http://www.fastmovingtargets.nl